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From classic charms quite as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous females. But what is it about european beauties that makes them therefore alluring? Is it their rich history and glad culture https://data.unwomen.org/? Or is it their inherent organic beauty?

The answer to these questions could have major implications for the leisure industry. As the country’s extravagance creators struggle to make a profit in trend, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey document, perfumes and cosmetics are a “flagship” business that can generate growth in many other categories for pleasure brands.

But the plan is not without challenges. The congested classification can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The scenario of Burberry, which took its beauty organization in- home under past Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licence deal with Interparfums Sa, which held the certificate for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s acquire of Creed at a 14- occasions revenue three in October furthermore made investors sit up and take notice.